Strategic marketing and positioning for businesses ready to grow
I help ambitious businesses get clear on their value, their customers and how to reach them, then turn that clarity into a marketing strategy that drives growth.
Former business journalist · 20+ years in international marketing
You’re busy marketing. But is it working as hard as you are?
Most businesses I meet aren’t short of effort. They’re posting, campaigning, refreshing the website, briefing agencies.
What’s missing is the foundation underneath it: a sharp understanding of who their customers really are, why they choose them, what they do better than anyone else, and where their effort will actually pay off.
Without that, marketing becomes activity rather than growth. With it, every investment in time and money has a direction.
Strategic marketing with a journalist’s curiosity
I’m Diana Albiol, founder of DAMC. I began as a business journalist, interviewing CEOs and uncovering the real story behind a business. Since then I’ve spent more than 20 years in marketing on both sides of the table: agency-side for global brands, and leading global marketing in international corporates across Europe, the UK, the Middle East and North America.
I’ve led global go-to-market launches, repositioned and rebranded a business after a corporate carve-out, driven regional campaigns and sat on core teams alongside leadership, sales, R&D, finance and HR.
Today I bring all of that to founders, growing businesses and agencies, together with my training as a professional coach. I’m strategic, creative and curious in equal measure. I ask the questions others skip, challenge the story you tell, and connect the dots between your business strategy and your marketing. I start with your why, what drives the business and gives you energy, and build from there to positioning, messaging and a plan that feel true to you and make commercial sense.
Experience built with brands including
Who I help
Different stages of growth, different challenges, and the same senior strategic thinking behind each one.
Growing Businesses
Your growth has outpaced your positioning.
You’ve got traction, a team and real momentum, but your story, your messaging and your marketing haven’t caught up with where the business is heading next.
Whether you’re scaling, entering new markets or bringing more offers, audiences and stakeholders together, I bring senior strategic marketing expertise to sharpen your positioning, strengthen your go-to-market and align everyone behind one clear plan.
The result is a story that holds up under scrutiny from investors, customers and your own growing team.
Marketing Agencies
Your senior strategic partner, when you need one.
Your clients expect sharp strategic thinking as well as great creative and digital delivery. I bring 360° marketing experience as a strategic and creative thinker, together with senior account management and project leadership.
I can look after key client relationships, steer complex projects or work behind the scenes under your brand. That means stronger pitches, higher-value work you can sell and clients who stay longer, without the cost of a permanent senior hire.
The client stays yours, and I strengthen both the relationship and the thinking behind it.
Founders and Independents
You’ve built something valuable. Now the market needs to find you.
You’re the expert, the salesperson and the marketing department, often all at once. Standing that close to your business makes it hard to see what truly sets you apart and where your time will pay off most.
I help you sharpen your offer, clarify why clients should choose you and focus your marketing on what works, with business coaching and mentoring to keep you moving.
You get the clarity and confidence to grow, without a full-time marketing hire.
“Businesses talk about their products. Customers care about their problems. Put the voice of the customer at the heart of your strategy, and everything else follows.”
A clear path, shaped around you
Every business comes to me at a different point. Some need one focused session to unlock a decision, while others need the full foundations and a plan to grow. The stages are a guide, not a fixed formula, and we decide together where you start and how far we go.
It starts with listening
A free 30-minute discovery call. We talk about where you are, what you want to achieve and whether I’m the right partner. You’ll leave with a clear recommendation on the next step.
Clarify
A focused strategic workshop on one defined challenge, such as positioning, an audience, a launch or aligning your team. It ends with a written reflection setting out your priorities and next steps.
Build
The foundations every marketing decision should rest on: market and customer insight, your value proposition, positioning and messaging.
Activate
Your foundations turned into a focused marketing strategy, with priorities, channels, a roadmap and a way to measure what’s working.
Some businesses start with a workshop, while others already have the foundations and go straight to strategy.
Ongoing support and fractional marketing director roles are also available. Working with an agency? See how I partner with agencies.
What changes when you are clear
Clarity isn’t the end goal. It’s what makes everything else work harder.
A clear position in your market, and the confidence to own it
A real understanding of your customers: what they need, why they buy and what holds them back
A value proposition and messaging your whole team can use with confidence
Marketing priorities you can stand behind, with a plan to match
Effort focused where it counts, and a clear way to measure what’s working