Strategic marketing for growing businesses
Senior marketing direction to sharpen your positioning, strengthen your go-to-market and align your team behind one clear plan for growth.
Your business has moved on.
Has your marketing?
Growth changes everything. New customers, new markets, new offers and new people arrive faster than anyone can rewrite the story. What once explained your business in a sentence no longer quite fits, and different people across the team describe what you do in different ways. Marketing stays busy, but without a shared direction it pulls in several directions at once, and budgets get spread thin.
Does this sound familiar?
Your positioning no longer reflects what the business has become
Your team, partners or sales people tell different versions of your story
You’re entering new markets or launching new offers without a clear go-to-market plan
Your marketing spend is growing, but it’s hard to see what’s driving results
You need senior marketing direction, but you’re not ready for a full-time marketing director
A senior marketing partner, without the full-time hire
I work with business owners, directors and partners who need strategic marketing leadership but don't yet need, or want, a permanent marketing director.
Whether you're building your marketing function for the first time or have a sales and marketing team that needs senior strategic direction, I become part of your team, on a defined project or as ongoing support.
I take the time to understand your business, your market and your ambitions, then bring structure to the questions that matter most: who your best customers are, why they choose you, how you stand apart and where your time and budget will deliver the strongest return.
When several offers, audiences or stakeholders are involved, I bring them into one conversation and align them behind a single direction.
The result is positioning, messaging and a marketing strategy that your team, freelancers or agency can deliver with confidence.
How we work together
Every business comes to me at a different point, so these stages are a guide, not a fixed formula. We decide together where you start and how far we go.
That said, it always starts with listening. A free 30-minute discovery call to understand where you are, what you want to achieve and whether I’m the right partner. You’ll leave with a clear recommendation on the next step.
01 Clarify: Strategic Clarity Workshop
A facilitated workshop with your wider team on one defined challenge, such as aligning partners on direction, preparing a launch, entering a new market or understanding a priority audience. It includes preparation, the workshop itself and a written reflection with decisions, priorities and next steps.
02 Build: Business Growth and Marketing Foundations
The foundations every marketing decision should rest on. This covers a review of your business and marketing, market and competitor insight, priority customer profiles, value proposition, positioning, strategic narrative, key messages and prioritised growth opportunities, presented to you and your team.
03 Activate: Marketing Strategy and Activation Plan
Your foundations turned into a focused, measurable marketing plan. This covers marketing objectives and KPIs, customer journeys, channel strategy, campaign and content direction, a prioritised roadmap, and indicative budget and resources, so your team or agency can put it into action.
Ongoing strategic support
Strategic oversight, agency and supplier briefing, performance reviews and fractional marketing director support, shaped around what you need.
I am a member of the Wintercircus Collective in Gent, Belgium and work with clients across Europe, UK and North America.
Experience built with brands including
